Last week, I received an email for a “48cm x 35cm canvas print for £9 instead of £30” from Money Supermarket.
Being interested in this sort of stuff, I clicked the link and found the Canvas Buddy website. (Screenshot shown here, click to see it full size) The picture is very interesting, stop for a minute and consider the sizes. How big is that sofa? How high the ceiling? If that print is 19″ x 14″, then roughly scaled up, that makes the ceiling at about 2′ 4″, so about big enough for your average action man (the doll, not Sly Stallone) to live in.
I enquired why they were using such a misleading image, and got the reply from someone called Yogi – “it has size on it not trying to mislead any1 u can call me on [number removed] thanks yogi”. He also said I could refer to a couple of other websites he has. I won’t.
I suspect many of the thousand or so people who took up the offer from the Money Supermarket will feel slightly conned by this. I have of course referred the link to the ASA, BBC Watchdog etc.